The awards were open to all SIMI registered dealerships nationwide and initiated by the SIMI (Society of the Irish Motor Industry) to acknowledge and encourage best practice amongst its members.
Tony Burke Motors was awarded Franchised Retail Operation of the Year after having been shortlisted in both the Franchised Retail Operation of the Year andFranchised Aftersales Operation of the Year categories.
The award for Franchised Retail Operation of the Year could only be won by a select few dealerships that had demonstrated best practice and outstanding performance across their new and used car sales operations along with exceptionally high levels of customer satisfaction and an innovative approach to business. This year the honour of Franchised Retail Operation of the Year was awarded to Tony Burke Motors following a final decision by a judging panel of independent industry experts that assessed all entrants in each category.
The SIMI Irish Motor Industry Awards Ceremony was hosted by Des Cahill, RTE sports presenter and the awards on the night were presented by Dave Watson, Head of Castrol Professional in Ireland. Ronnie Whelan, former Irish International soccer player and Liverpool legend was the guest speaker on the night. Tony Burke, Managing Director at Tony Burke Motors accepted the award on behalf of the entire team at the company.
Tony Burke Motors Ltd. is the new Authorised Toyota and Lexus Dealership for Galway City, in business just over two years, having opened in January 2010. They currently employ over 20 people at their location in Ballybrit, Galway. At Tony Burke Motors they offer customers a full range of services from New and Used Car Sales for both Toyota and Lexus, as well as a fully equipped Toyota & Lexus authorised workshop for all aftersales requirements, including warranty, parts, accessories and repair.
Commenting on the award, Tony Burke, Managing Director, Tony Burke Motors Ltd. said: “We are absolutely delighted to have won this award. In the last two years since opening during tough times, everyone at Tony Burke Motors has worked extremely hard to develop a business ethos and culture within the dealership which lives and breathes customer service. Along with this, we have implemented many new and innovative cost effective marketing strategies to help generate new business and build on existing brand loyalty. I would like to thank our great team at Tony Burke Motors and most importantly our Great & Loyal Customers. I would also like to thank all the team at the SIMI & Castrol Professional and extend our congratulations to all the other winners & nominees on the night.”